<< July 17, 2006 >>
on the future of dreams

this morning the recent future of dreams became clear to me.

when someone figures out how to reliably control what you dream about, the first step will be some machine that you'll be able to buy (for a lot of money) so that you can control your dreams. during the second phase, companies will sprout up that will give you these machines for free, and in fact actually pay you to dream about whatever their clients want to advertise to you, in your sleep.

of course the next step is for them to get rid of the middle man, and just advertise to your dreams on their own. while this won't be a fun time for us, those couple of weeks when we can control our dreams seem pretty nice.